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The news broke in July 2015. One of Oregon’s oldest and most respected corporate citizens, known familiarly as The Standard, had been sold for $5 Billion to Japan’s oldest life insurer, Meiji Yasuda.
How did this happen and what were the reasons behind the transaction?
Who is Meiji Yasuda and why did their business strategy lead them across the Pacific Ocean to one of the leading providers of financial products and services in the USA?